Annual Report2008

Traffic Safety Course for Senior CitizensConsidering the increasing number of traffic accidents that involve senior citizens, Zenkyoren promotes the education of senior citizens in traffic safety measures to reduce the incidence of such traffic accidents.Since the aging trend is more prominent in farming communities than in urban communities, we provide a traffic safety course in which exercises easy enough for anyone and laughter are combined, based on our newly developed original programs for senior citizens, “Traffic Safety Rainbow Exercise” and “Traffic Safety Comic Monologue.”Nationwide Tour to Show Musicals on Traffic SafetyFrom fiscal 2004, we began sponsoring musical-style traffic safety classes targeted mainly at kindergarten children and their guardians. In this musical, children can experience a pedestrian crossing on the stage. While the barrier between the audience and the stage is dissolved to create a single space, the program gives children an opportunity to effortlessly learn traffic safety rules.Cultural ActivitiesIn order to convey the spirit of cooperation, the so called “mutual assistance” to elementary and junior high school students, nurture creativity, and let as many people as possible feel the importance of traffic safety through raising awareness of the Japanese culture of calligraphy and art education, Zenkyoren has sponsored calligraphy and traffic-safety poster contests to help reduce traffic accidents.In fiscal 2007 we celebrated the 51st calligraphy contest and 36th traffic-safety poster contest. Students across the country submitted over 1,330,000 entries to the calligraphy contest and more than 160,000 entries to the traffic-safety poster contest. These prominent contests are second to none in terms of scale as well as the number of times they have been held.Synopsis“Mamoru Wataru” is a cheerful imaginary character used to teach the basics of traffic safety to kindergarten children. Because he is somewhat naughty, he is sent by the principal into the world of humans to learn. There he meets a kindergarten child named Sunao and a police officer. With the assistance of those two people, he grows up learning all about traffic rules, including the meaning of traffic signals and how to use pedestrian crossings.Calligraphy and Traffic-Safety Poster Contest in FY200713ANNUAL REPORT 2008SOCIAL RESPONSIBILITIES