Annual Report 2009
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1ANNUAL REPORT 2009ZENKYOREN’S VISION Zenkyoren's Basic Medium-to-Long-Term ObjectivesIn its three-year business plan covering the period FY2007-2009, the National Mutual Insurance Federation of Agricultural Cooperatives, known as Zenkyoren, has declared its medium-to-long-term business objectives, as well as its basic operating philosophy, as detailed below. Zenkyoren is working to ensure the provision of a reliable service giving comprehensive security and full satisfaction to its cooperative members and customers.Our Medium-to-Long-Term Business ObjectivesExpanding our organizational and business bases by strengthening ties of trust and cultivating new partnersWe work to ensure the livelihoods of policyholders, expand our mutual aid network to include new partners, and encourage agricultural cooperatives members to understand and participate in cooperative activities.Basic StrategiesZenkyoren offers a full range of comprehensive insurance products and services to cater to the diverse needs of its cooperative members, customers and communities. At the same time, we practice rigorous legal compliance and conduct our business operations with integrity.During fiscal 2009, which is the final year of Zenkyoren’s current three-year business plan, we are tackling the eight points below on a priority basis.1. Ensuring thorough implementation of our policy of paying person-to-person visits to all members and policyholders2. Strengthening our marketing of Automobile and Medical Insurance policies3. Taking steps to raise the trustworthiness of JA cooperative insurance and realize greater satisfaction for members and policyholders 4. Strengthening our support for Agricultural Cooperatives5. Realizing greater community services and social contributions as JA cooperative insurance6. Redesigning our investment portfolio to adapt to the changed investment environment7. Appropriately responding to changes in Japan’s insurance legislation 8. Preparing for the next three-year business planProfileZenkyoren (the National Mutual Insurance Federation of Agricultural Cooperatives) was founded in 1951 to create “mutual aid” through cooperation under the motto “one for all, all for one.” The JA Group (Japan Agricultural Cooperatives), to which Zenkyoren belongs, conducts a variety of businesses and provides a wide range of services through its societies (agricultural cooperatives). Zenkyoren is responsible for the JA Group’s agricultural cooperative insurance business.Number of employees: 6,248 (as of March 31, 2009)The fundamental goal is to assist members in establishing stable and secure farming and higher standards of living by insuring them against accidental loss of life and property damage. We meet this goal by offering both life and non-life insurance.Zenkyoren continues to strengthen cooperative relationships with local primary societies to provide members with improved services and a greater sense of security.

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