Annual Report 2010

SOCIAL RESPONSIBILITIESHealth Care and Social ActivitiesTo complement our insurance operations, Zenkyoren provides a host of human welfare services aimed at promoting better health and well-being for cooperative members and others in the community.Health CareTo help our cooperative members enjoy better health and longer lives, Zenkyoren promotes health exams and medical checkups aimed at the early detection of disease. Members can obtain information and advice from the Zenkyoren Health Care and Nursing Care Helpline. We also organize campaigns aimed at raising awareness of health issues and encouraging members to follow healthier lifestyles. We also provide support for health-oriented activities, such as the “Rainbow Exercise” program that we developed.The Nakaizu and Beppu Rehabilitation CentersIn 1973 Zenkyoren established rehabilitation centers in Nakaizu (Shizuoka Prefecture) and Beppu (Oita Prefecture), for people with physical disabilities as a result of traffic accidents or other mishaps. The centers provide a wide range of services, including physical rehabilitation, occupational therapy, and socialization training. Our comprehensive range of human welfare and rehabilitation services makes a positive contribution to the lives of members in need of help.Service DogsWe support activities to train and familiarize “service dogs” to assist those with disabilities as a result of traffic or other accidents with everyday tasks. Through providing research support to the Japanese Service Dog Resource Academy, Japan’s only such academic organization, business support to Support Dog Association, and conducting activities to promote understanding towards acceptance of service dogs, we help those with disabilities become independent and participate in society.Actively Working on Traffic Safety CampaignWe participate in a national traffic safety campaign staged in spring and autumn, and from July to September every year we run the Zenkyoren National Traffic Safety Campaign. In this campaign, we link up with local government bodies, the police, and others and make a positive contribution to local traffic safety campaigns by holding traffic safety classes, distributing traffic safety posters and other materials, handing out reflective night seals to the elderly and others, and donating hats to kindergarten and primary school pupils.Traffic Safety Course for Senior CitizensIn light of the increasing number of traffic accidents that involve senior citizens, Zenkyoren promotes the education of senior citizens in traffic safety measures to reduce the incidence of such traffic accidents.The Beppu Rehabilitation CenterThe Nakaizu Rehabilitation CenterDriving simulationService dog fetching a newspaper (Photo by Japanese Service Dog Resource Academy)12 ANNUAL REPORT 2010