Annual Report 2011

SOCIAL RESPONSIBILITIESHealth Care and Social ActivitiesTo complement our insurance operations, Zenkyoren provides a host of human welfare services aimed at promoting better health and well-being for cooperative members and others in the community.Health CareTo help our cooperative members to enjoy better health and longer lives, Zenkyoren promotes health exams and medical checkups aimed at the early detection of disease.Members can obtain information and advice from the Zenkyoren Health Care and Nursing Care Helpline.We also organize campaigns aimed at raising awareness of health issues and encouraging members to follow healthier lifestyles. We also provide support for health-oriented activities, such as the “Rainbow Exercise” program that we developed.Support for the Deployment of Helicopter Emergency Medical ServicesZenkyoren supports the widespread deployment of helicopter emergency medical services. These helicopters with doctors on board were assembled from all over Japan in response to the Great East Japan Earthquake. They were instrumental in rescuing patients from stranded hospitals and contributing to the relief of disaster victims.Traffic Safety Course for Senior CitizensIn light of the increasing number of traffic accidents that involve senior citizens, Zenkyoren promotes the education of senior citizens in traffic safety measures to reduce the incidence of such traffic accidents.Since the aging trend is more prominent in farming communities than in urban communities, we provide a traffic safety course which combines exercises easy enough for anyone and laughter, based on our newly developed original programs for senior citizens, “Traffic Safety Rainbow Exercise” and “Traffic Safety Comic Monologue.”Since 2008 we have been offering advice on safer driving, using special vehicles equipped with driving simulators, based at seven locations around the country. Participants can learn the do’s and don’ts of safe driving through simulations of situations with a high accident probability.Cultural ActivitiesIn order to convey the spirit of cooperation, the so-called “mutual assistance” to elementary and junior high school students, nurture creativity, and let as many people as possible feel the importance of traffic safety through raising awareness of the Japanese culture of calligraphy and art education, Zenkyoren has sponsored calligraphy and traffic-safety poster contests to help to reduce traffic accidents.In fiscal 2010 we held our 54th calligraphy contest and our 39th traffic safety poster contest. Both contests are the largest of their kind. Students across the country submitted over 1,420,000 entries to the calligraphy contest and more than 150,000 entries to the traffic safety poster contest.Traffic Safety Poster ContestFiscal 2010 Calligraphy ContestRightMystery of LifeLeftBeansDriving simulation  ANNUAL REPORT 2011 11