Annual Report 2011
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ProfileZenkyoren (National Mutual Insurance Federation of Agricultural Cooperatives) was founded in 1951 to create “mutual aid” through cooperation under the motto “one for all, all for one.” The JA (Japan Agricultural Cooperatives) Group, to which Zenkyoren belongs, conducts a variety of businesses and provides a wide range of services through its societies (agricultural cooperatives). Zenkyoren is responsible for the JA Group’s agricultural cooperative insurance business. The fundamental goal is to assist members in establishing stable and secure farming and higher standards of living by insuring them against accidental loss of life and property damage. We meet this goal by offering both life and non-life insurance. Zenkyoren continues to strengthen cooperative relationships with local agricultural cooperatives (primary societies) to provide members with improved services and a greater sense of security.Number of employees: 6,311 (as of March 31, 2011)ZENKYOREN’S VISIONZenkyoren’s Basic View on Business ExpansionZenkyoren has declared the basic direction outlined below in its three-year business plan covering the period fiscal 2010 to fiscal 2012, and aims to further expand its operations based on the viewpoints of cooperative members and customers.JA cooperative insurance links regional communities with assurance and trustZenkyoren will aim for 100% communication with members and customers in order to further expand its operations based on the respective viewpoints of these essential groups.• Maintaining and expanding our business foundation through the reinforcement of links with cooperative members, customers, and regional residents• Strengthening Zenkyoren’s mutual aid implementation framework and Zenkyoren’s support functions for JA• Developing new business aimed at maintaining and further expanding the business foundationDuring fiscal 2011, we will place priority on undertaking the following seven measures aimed at steadily achieving Zenkyoren’s three-year business plan and the enduring and full protection of policyholders.1. Enhancing follow-up with policyholders through the firm establishment of 3Q Visit Project activities2. Strengthening activities for proposing comprehensive coverage of life, homes and automobiles (measures for gaining new contracts, up-selling and cross-selling)3. Developing area strategies and firmly establishing targets based on a point scale evaluation for sales promotion4. Strengthening a structure for sales promotion centered on Life Advisors (LA)5. Pursuing new business strategy of JA Cooperative Insurance Businesses for the future6. Reinforcing Zenkyoren’s capital7. Engaging in initiatives for strengthening the alliance with the Kyoei Fire & Marine Insurance Co., Ltd.CONTENTS1Principal Business Indicators2Message from the Management4JA Group6OUR BUSINESSES10The Great East Japan Earthquake and Zenkyoren’s Response11Social Responsibilities12GLOBAL INITIATIVES14Business Operations18Balance Sheets19Income Statements20OUR INFORMATIONRegarding fractional figure processingn Fractions in both yen and dollar amounts and the number of policies have been rounded down.n Fractions in the component ratio and year-on-year comparison have been rounded off.

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