THE GREAT EAST JAPAN EARTHQUAKE AND ZENKYOREN’S RESPONSEDamage assessment of a JA member home damaged in the tsunamiJA employees evacuating local residents to their main branchJA employees preparing and serving mealsOverview of the Great East Japan EarthquakeThe Great East Japan Earthquake that resulted in severe seismic and tsunami damage along the Pacific coast of the northern Kanto and Tohoku regions of Japan struck at around 2:46 p.m. on March 11, 2011. This earthquake measuring 9.0 in magnitude on the Richter scale and maximum 7 on the Japanese seismic intensity scale, with an epicenter 130 kilometers east-southeast off the coast of Miyagi Prefecture of around 24 kilometers deep, was the largest in Japan’s recorded history. The tsunami caused by this earthquake recorded maximum heights of 9.3 meters in Fukushima Prefecture and 8.6 meters in Miyagi Prefecture, and brought about cataclysmic damage in various parts of Japan’s Pacific northeast, including flood waters as high as 48 meters along the Sanriku coast. The earthquake and tsunami also paralyzed and severed lifelines such as electricity, water, gas and communication lines, as well as roads, railways and other modes of transportation.The human toll of the Great East Japan Earthquake numbered 15,867 dead, 6,109 injured and 2,909 missing as of July 11, 2012. At its peak, evacuees from this catastrophe numbered close to 400,000 people. Response to the DisasterImmediately after the disaster struck, Zenkyoren established Prefectural Disaster Headquarters in the affected areas and a Disaster Countermeasures Headquarters at its national Head Office. Information was gathered in the affected areas, amid conditions in which lifelines had been severed, and the following measures were implemented.• Damage investigation of JA members• Formulation of damage investigation and assessment policies• Establishment of customer inquiry desks• Various other measures of consolation and assistance for disaster victimsEfforts Delivering Insurance Claims and Security to the Affected AreasBeginning right after the disaster, JA employees went about visiting homes of policyholders in regular contact to confirm their safety.In addition, 2,475 assessors for adjusting claims of broad-ranging damages in a natural disaster and other staff were dispatched from throughout Japan, as JA and Zenkyoren worked as one to survey the damage. As of the end of July 2012, Zenkyoren’s claims paid totaled ¥878.8 billion (around 630 thousand claims) in Building Endowment Insurance and ¥32.6 billion (around 2 thousand claims) in Life Insurance. Zenkyoren conducted damage surveys and claims assessments speedily to provide insurance claims payments as quickly as possible amid this disaster resulting in unprecedented damage and suffering.• Life Insurance: 2,196 claims payments totaling ¥32.6 billion• Building Endowment Insurance: 630,510 claims payments totaling ¥878.8 billion• Cooperative-Owned Building Fire Insurance: 2,633 claims payments totaling ¥11.3 billion08 ANNUAL REPORT 2012