ANNUAL REPORT 2013
16/24

SOCIAL RESPONSIBILITIESHealth Care and Social ActivitiesTo complement our insurance operations, Zenkyoren provides a host of human welfare services aimed at promoting better health and well-being for people in the community.Health CareTo help our members to enjoy better health and longer lives, Zenkyoren promotes health exams and medical checkups aimed at the early detection of disease.Members can obtain information and advice from the Zenkyoren Health Care and Nursing Care Helpline.We also organize campaigns aimed at raising awareness of health issues and encouraging members to follow healthier lifestyles. We also provide support for health-oriented activities, such as the “Rainbow Exercise” program that we developed.Traffic Safety Course for Senior CitizensIn light of the increasing number of traffic accidents that involve senior citizens, Zenkyoren promotes the education of senior citizens in traffic safety measures to reduce the incidence of such traffic accidents.Since the aging trend is more prominent in farming communities than in urban communities, we provide a traffic safety course that combines exercises easy enough for anyone and laughter too, based on our newly developed original programs for senior citizens, “Traffic Safety Rainbow Exercise” and “Traffic Safety Comic Monologue.”Since 2008 we have been offering advice on safe driving, using special vehicles equipped with driving simulators based at seven locations around the country. Participants can learn the do’s and don’ts of safe driving through simulations of situations with a high accident probability.Service DogsWe support activities to train and familiarize service dogs to assist those with disabilities as a result of traffic or other accidents with everyday tasks.Through providing research support to the Japanese Service Dog Resource Academy, Japan’s only such academic organization, business support to the Support Dog Association, and conducting activities to promote understanding towards acceptance of service dogs, we help those with disabilities to become independent and participate in society.The Nakaizu and Beppu Rehabilitation CentersIn 1973 Zenkyoren established rehabilitation centers in Nakaizu (Shizuoka Prefecture) and Beppu (Oita Prefecture), for people with physical disabilities as a result of traffic accidents or other mishaps. The centers provide a wide range of services, including physical rehabilitation, occupational therapy, and socialization training. Our comprehensive range of human welfare and rehabilitation services makes a positive contribution to the lives of people in need of help.Cultural ActivitiesIn order to convey the spirit of cooperation, the so-called “Mutual assistance,” to elementary and junior high school students, nurture creativity, and let as many people as possible feel the importance of traffic safety through raising awareness of the Japanese culture of calligraphy and art education, Zenkyoren has sponsored calligraphy and traffic-safety poster contests to help to reduce traffic accidents.In fiscal 2012 we held our 56th calligraphy contest and our 41st traffic safety poster contest. Both contests are the largest of their kind. Students across the country submitted over 1,470,000 entries to the calligraphy contest and more than 160,000 entries to the traffic safety poster contest.A service dog fetching a newspaper (photo by the Japanese Service Dog Resource Academy)ANNUAL REPORT 201314

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