POLICIES•We will strengthen our links with existing members and policyholders and cultivate new relationships.•We will work to improve business efciency and develop structures to provide long-term security.1. Reinforcement of JA insurance system implementation to ensure a solid business foundation2. Contribution to community revitalization and the farming business through JA insurance business3. Realization of Zenkyoren reforms and provision of long-term soundness and reliabilityInitiatives under the Zenkyoren Three-Year Business Plan (Fiscal 2016-2018)Plan for Fiscal 2017For scal 2017, the second year of the current three-year business plan, we have clearly dened high-priority matters to be addressed and will steadily and surely implement the plan.High-Priority Measures in Fiscal 2017• Expansion of promotion activities utilizing tablet PCs and strengthening of promotion channels• Increasing visits and contract maintenance activities while improving quality• Strengthening of the risk coverage scheme • Strengthening of guidance and support functions for JAsZenkyoren will continue to protect the livelihoods of members and policyholders and contribute to the development of agriculture and local communities through the long-term development of business activities and effective adaption to change in the business environment, while also maintaining a strong integrated administrative structure with JAs.VisionSLOGANSupport for Rural Farming and Livelihoods in the Spirit of Mutual Aid• Strengthening of initiatives that contribute to community revitalization and the farming business• Strengthening of initiatives that contribute to reducing the clerical burden on JAs through system improvements• Securing of investment protability• Securing of a sound nancial baseAnnual Report 201707

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